We are grief that got up off the floor.
MAD AF — Moms and Dads Against Fentanyl — is a mission-driven apparel and awareness company. Not a nonprofit. Not a charity. A movement wearing a warning label.
Who we are
We're parents and allies who are done being polite about fentanyl. One pill can kill, and it doesn't care how good your kid is. So we said enough — and we built something that turns that anger into action instead of letting it sit quiet in a closet.
MAD AF is preparing a bold apparel line. Every shirt is intended to be a conversation waiting to happen — worn by a parent, sibling, friend, or teacher. Ordering is not open yet. MAD AF is a mission-driven company, not a nonprofit — see our Disclaimer for the full statement.
Why we exist
Silence is the enemy. Shame keeps families quiet, and quiet is exactly what lets a crisis like this keep spreading. We are loud on purpose, because quiet never saved anyone. But we aim the anger at the crisis and the silence around it — never at the people caught in it. Compassion for people who use drugs, people in recovery, and families in grief is non-negotiable here.
We're not the only ones doing this work, and we don't pretend to be a substitute for real medical or treatment providers. We're loud about awareness and careful about the help we point people to — 911 for an emergency, 988 for a crisis, SAMHSA and FindTreatment.gov for treatment. See our Disclaimer for the full detail.
What we actually do
- Apparel that starts conversations — a clothing line designed to get noticed and get people talking, funding the work behind it.
- A real local resource directory — verified treatment, harm-reduction, and support resources by state and city, so a family can find real help fast.
- Straight-talk education — articles and guides for parents on fentanyl, naloxone, and how to actually have the conversation.
- Events and community — awareness events, a forum, and a member directory for people who are done staying quiet.
Supporters
Businesses and organizations that back this work are Supporters of MAD AF. We use "Supporter" or "Proudly supported by" — never "partner," "endorsed by," or "affiliated with," unless a formal agreement says otherwise.
Press & media
Working on a story about the fentanyl crisis, apparel-for-awareness models, or family advocacy? Contact us and select "Press / media."